The Sartorial Web Czar

There’s no outfit better than a perfectly tailored suit. Likewise, a perfectly tailored website can do wonders for your brand. Research has shown a correlation between consumer trust and website attractiveness. Keep in mind, when I say tailor, I’m talking more than esthetics. I’m also talking functionality. The user’s experience navigating through your site is as important as design. You don’t want to arrive at a party in a suit you can’t dance in.

Yes, the term Czar wasn’t appointed by the World Wide Web Consortium. Admittedly, it is self-proclaimed. I have over 10 years of experience designing, developing, and analyzing websites.


At the heart, I’m an artist. I love art. Painting, photography, and cinematography are all passions of mine. Instead of painting oils on stretched canvas, I craft designs on a browser window.

  • Drupal Theming
  • UI Design
  • Wireframes
  • Photoshop
  • Illustrator


I develop web content management systems. I love empowering non-technical users the ability to add or modify their content online. I primarily work with the open source framework -- Drupal. Drupal provides flexibility to deliver a variety of different applications such as ecommerce, blogs, communities and dashboards.

  • Drupal Development
  • Module Development
  • E commerce Applications
  • Enterprise CRM API Integration
  • PHP
  • MySQL


No matter how beautiful the website looks, if the website is not performing according to your business needs, your website is useless. I analyze web metrics to develop and design better user experiences and interfaces.

  • Search Engine Optimization(SEO)
  • Consumer Research
  • Usability Testing
  • A/B Testing
  • Google Analytics
  • Google Adwords
  • Google Adsense



I designed and developed an ecommerce solution for Beautiful Hair. I created an online marketing strategy that included google and microsoft ads.


Documenting the Lives of Black Men Everywhere

Black Men’s Dossier is a site that focuses on all aspects of black professional men. Hence the name dossier, we create a complete profile of the black male experience with editorial articles , photography and documentary videos.


Give Me a Holler

Contact Me Directly

Adam Higgins
Los Angeles, CA
(310) 654-3188